Two Decades of Compelling Content
Sharp Content is a San Francisco branding & content strategy firm. We focus on helping service-based companies bring AI workflows into their business so they can create and deploy their own marketing content. Hundreds of clients have used our approach to reposition themselves with a powerful marketing message that brings in more business with less effort.
I’m Tom Bruein, the brand strategist behind Sharp Content, founded in 2003.
I honed my talent for creating persuasive messages that get stellar results for 10 years in large corporations.
Maybe it’s because I’ve always had a love affair with language and a fascination with how the mind works. My broad business background (Shell Oil, Levi’s, Fujitsu) provided valuable insights into what motivates behavior. No matter the industry, persuasion is at the core of how companies get big and stay big.
Understanding human motivation is also why I’ve devoured over 1,000 books and programs on marketing, business, psychology and copywriting. I’m even a certified Clinical Hypnotherapist. (Though I can’t guarantee to put your prospects in a trance, let’s just say they’ll develop a sudden urge to buy from you.)
Persuasion not Manipulation
The hype in today’s marketing content today irritates me.
That’s exactly why clients turn to me instead – I focus on true persuasion. That means identifying — and then managing — the tension¹ that already exists in your audience. Understanding their needs and motivations gives you the key to win them over.
It took years, but I formulated my approach and distilled it down to the Brand Roadmap™ method. It helps pinpoint what your customer wants and needs most. Specifically, it reveals why people are motivated to buy from YOU.
I call this unique quality your Dramatic Difference™. It’s at the heart of a clear concise message, slogan, and company story that shapes all your marketing efforts.
Armed with your Brand Roadmap and the right AI workflows, you have everything you need to consistently deploy powerful marketing materials that will win you more and better clients – FASTER!
¹ I owe this insight on “managing tension” to my good client T Falcon Napier at The Institute for Productive Tension (the company name that I coined for them during our rebranding process).