Hundreds of clients have allowed us to craft a powerful marketing message that helps them bring in more business with less effort. Here are a few of the recent ones.
Valmark Financial Group
A new website conveys the firm values to spur growth
Brand Strategy • Web Content
- Our Brand Roadmap interviews pinpointed three clear differentiators that would be key in attracting new members to meet an ambitious growth initiative.
- We presented a Brand Strategy Report to guide all external communications for promoting the brand in a consistent manner.
- Then we crafted a fresh new home page to convey these values through the eyes of existing members.
Your Brand Roadmap truly helped us cut though the clutter of our complex service offering and get to the essential key points that our member firms value most, and then translate that into a completely new website. I can confidently say this representsour greatest return on marketing investment in the company’s 53 years.”
Larry J. Rybka, JD, CFP
President & CEO
FDP Wealth Management
A new website with appeal to engage young affluent clients
Brand Strategy • All Content & Imagery • Video Scripts
- Our Brand Roadmap method led to repositioning this firm as the "Chief Prosperity Officer™" its clients desire.
- We crafted a website detailing a very personal relationship that explores all the possibilities wealth offers.
- We wrote videos to help visitors and referral sources envision their new relationship with the firm.
- Then we wrote content and selected images for a high quality brochure as an image piece.
It's rare for anyone to exceed my expectations, but everything you created for us surpassed my hopes. Even our nationwide broker-dealer says it's the best marketing language they've seen and now they want to hire you, too. Thank you!”
Mark Chandik, CLU, ChFC, AIF
President
Simple Opinions
Veteran survey firm launches new brand tailored for end consumers.
Brand Strategy • Tagline • All Content
- Our interviews and Brand Roadmap clarified their story, packaging their ease of use and simplicity as "The way surveys should be."
- Then we crafted a scrolling home page concept for the designer to follow for a fresh look and feel.
- New tagline: The World's Most Intuitive Research Platform.
We needed help in crafting a simple yet meaningful message for our new web site. Tom has an exceptional gift in the craft of words. However his true talent lies in how he is able to bring to the forefront ideas and thoughts you knew you always had but just couldn't vocalize.”
Dimple Verma
President
Brochure: Wealth Management Firm
Tri-fold brochure for affluent clients of a wealth management firm.
Written Content • Layout Guidance • Image Selection
- To coincide with the launch of their new website, this client wanted a graphically rich tri-fold brochure to use with clients.
- After writing the content, we selected images to support the message.
- We even shot the cover photo ourselves to resonate with their Southern California audience.
Your diverse skills and expertise allowed us to rely on you for far more than I would have imagined. From the website and brochure, to video scripts, press releases and speech introductions - everything you created comes together to give our prospective clients confidence in our professional abilities. Great job!”
Bryan Ugalde
COO
FDP Wealth Management
Video Scripts: Wealth Management Firm
A series of short videos written to help engage our client's website visitors.
Narrator Scripts • Art Direction
- Home page welcome - "Make Your Wealth Matter"
- "What's Cash Done for You Lately?"
- "How Do You Know What You Have is Enough?"
- "Leaving a Value-Driven Inheritance"
- "What is a Chief Prosperity Officer?"
- "The Dilemma of a Closely Held Business"
- “Wealth Challenges of Sports & Entertainment Figures”
Satch & Fable
With a decade of sales in Asia, entering the U.S. market required a new name and strategy.
Brand Strategy • Tagline • All Content
- For this rustic leather bag importer, our Brand Roadmap process centered on the life journey of their ideal consumer: the individualistic ‘explorer’ archetype, seeking completely unique expression.
- We advised the client to trumpet the rough-hewn nature of their bags as ‘signature imperfections,’ in line with the wabi-sabi ideal of the founder.
- By claiming the term natural Morocco leather (instead of 'goatskin') we appealed to young urban male consumers.
- We highlighted how use and handling results in each bag developing its own unique finish, perfectly supported by the tagline: Made by Hand. Shaped by Time.
Your brand advice at each turn was spot-on, and every bit of content has surpassed all expectations. Thank you for helping pave our way into the U.S. market!"
Fabrizio Giuliani
President
Potential Matters
Executive career coach refines message and offering using our Brand Roadmap approach
Brand Strategy • Tagline • All Content
- With a diverse skillset and many accomplishments, the challenge for this client was distilling her message down to compelling simplicity.
- Our Brand Roadmap approach detailed the emotional triggers of the audience.
- Then we crafted a tight message for each page, aimed at moving prospects to engage rather than get lost in details.
You have been masterful at capturing the essence of my expertise and matching it with the deepest needs of my clientele. More than just a sounding board, you bring out my best insights and then make them sound even better!”
Jodie Charlop
Founder
Plexi-Craft
Custom acrylic manufacturer shifts focus to high-end design clientele.
Tagline • SEO Copywriting • All Content
- Interviews with this manufacturer of custom acrylic furniture revealed their unique expertise in custom work, hand-made in the USA.
- Rather than compete with consumer pieces mass-produced overseas, we crafted a message that appeals to interior designers and architects.
- The focus on satisfying each designer's unique vision using acrylic is portrayed in the new tagline: Clearly Anything You Can Imagine.
We needed to drive growth and refocus our brand on high-profit custom work and you delivered! The new slogan tells it all, and the site is a hit with our design clients and partners. Great work!”
Allen Frechter
CEO
Team Elements
Distilling a complex program down to tangible benefits.
Brand Strategy • Tagline • Copywriting • Logo Guidance
- Brand interviews revealed the company's Dramatic Difference: the world's most accurate tool for pinpointing what holds a team back.
- We further determined that the #1 challenge of managers allocating funds to team development is having no way to measure impact and ROI, so we crafted the message around that need.
- New tagline: Strengthen Your Teams from the Inside Out.
Being this close to our own material, it's always hard to know what to say and what to leave out without being too dry. You expertly crafted a powerful message that truly conveys everything we're all about. By bringing marketing appeal to our research language, you delivered just the right balance we were seeking. Thank you!”
Ben Bratt & Tim Reed
Co-Founders
The Fit Leaders Academy
A broad service offering requires audience segments to drive engagement.
Company Name & Tagline • Site Architecture • Content
- An ambitious growth plan required expanded services and licensing the client’s methodology.
- To position the company for this undertaking, we recommended the new company name and how to segment the service offerings.
- Then we laid out the home page model for the designer to follow, segmenting the services into categories, to grab attention.
- Next we developed messaging across all media platforms.
- Finally, we crafted the tagline: Creating Vibrant Leaders That Last.
Tom Bruein is the sharpest, most professional and most intuitive copywriter I have ever worked with. His unique ability to grasp and then help me define my dramatic difference, combined with his knack for choosing the exact right words, resulted in a finely-tuned website and an assortment of other marketing pieces for my business.”
David Chinsky
Author and Founder
Video Script: The 21-Day Weight Loss Code
Video sales letter for the landing page of a digital product offer.
Narrator Script • Sales Copy
- Through client interviews and research, we created this video script from scratch.
- The message was tailored specifically for busy mothers seeking simplicity and long-term results.
- We also consulted to modify the client's sales funnel, with input on their free offer ad, tripwire product, and upsell/downsell offers.
My stress over this project melted away from the first time we spoke. It wasn’t just your knowledge of video scripts and sales funnels, but your organization, attention to detail and keeping me informed of progress at all times.
When I submitted the final script for approval my account liaison at ClickBank said it was terrific – one of the best he’s seen. Thank you for all your effort in this successful product launch!”
Judith Lasits
Founder, Our Divine Life