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You are here: Home / Case Studies / Case Study: Family Office

Case Study: Family Office

Wealth advisor articulates an integrated approach to complex holdings.


TCCR Sailboat logoBrand Strategy • Web Content • Video Scripts

  • The Capital Chart Room was struggling to communicate its comprehensive offering so business owners could grasp the firm’s value.
  • Our Brand Roadmap revealed that TCCR isn’t a typical financial advisor, but rather experts at guiding a client’s existing team of advisors to work in unison, evaluate new ideas and achieve consensus.
  • In keeping with TCCR’s nautical theme, we coined the term Advisory Crew to reference a client’s team of advisors.
  • We built the message around a bold promise: Discover a level of control over your wealth most families will never attain.
  • We organized the website structure, selected all images and crafted a message relating TCCR’s processes to the same way industry leaders run their own firms.
  • Video scripts featuring the founder were written, and we revised the key structural tools used to on-board their new clients.
Sharp Content help us re-imagine our brand, crafting a powerful message for our website and other collateral marketing materials. Tom Bruein and his process were just what we needed to help us navigate the content development and associated decisions. The final products have exceeded our expectations and we continue to receive complements on our website and materials. We have engaged Sharp Content for years now to help us market to our “right fit” prospects. I can, without reservation, highly recommend Sharp Content and Tom Bruein. It is a pleasure to work with such a consummate professional!”
Jeffrey M. Holler, CFP®
President & CEO

WEBSITE:

TCCR site screenshot

Visit: The Capital Chart Room

Clients are saying:

My business is thriving!

I greatly appreciate all of the help you gave me in developing the copy for my website and brochure. Your uncanny ability to articulate the essence of my work helped me to focus my message with a clarity that really speaks to my prospective clients. Prospects have responded extremely well to my advertising materials and my business is thriving!”

Sabrina Schleicher, PhD, ACC
Tap The Potential

A smooth and enjoyable process…

Tom has consistently impressed me from the day we had our first conversation to the day he sent me the final deliverable for my website. What at first seemed to be an extremely daunting task to undertake turned out to be a really smooth and enjoyable process.

Why? Because Tom really knows his stuff! He took the time to understand who I was, what I was all about, and why I was passionate about coaching. By applying his experience and asking the right questions, he was able to crystallize and transfer what was in my head onto paper.”

Tricia Greeley
Life Balance Coaching
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