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You are here: Home / Case Studies / Case Study: Family Office

Case Study: Family Office

Wealth advisor articulates an integrated approach to complex holdings.


TCCR Sailboat logoBrand Strategy • Web Content • Video Scripts

  • The Capital Chart Room was struggling to communicate its comprehensive offering so business owners could grasp the firm’s value.
  • Our Brand Roadmap revealed that TCCR isn’t a typical financial advisor, but rather experts at guiding a client’s existing team of advisors to work in unison, evaluate new ideas and achieve consensus.
  • In keeping with TCCR’s nautical theme, we coined the term Advisory Crew to reference a client’s team of advisors.
  • We built the message around a bold promise: Discover a level of control over your wealth most families will never attain.
  • We organized the website structure, selected all images and crafted a message relating TCCR’s processes to the same way industry leaders run their own firms.
  • Video scripts featuring the founder were written, and we revised the key structural tools used to on-board their new clients.
Sharp Content help us re-imagine our brand, crafting a powerful message for our website and other collateral marketing materials. Tom Bruein and his process were just what we needed to help us navigate the content development and associated decisions. The final products have exceeded our expectations and we continue to receive complements on our website and materials. We have engaged Sharp Content for years now to help us market to our “right fit” prospects. I can, without reservation, highly recommend Sharp Content and Tom Bruein. It is a pleasure to work with such a consummate professional!”
Jeffrey M. Holler, CFP®
President & CEO

WEBSITE:

TCCR site screenshot

Visit: The Capital Chart Room

Clients are saying:

Expertly crafted a powerful message…

Being this close to our own material, it’s always hard to know what to say and what to leave out without being too dry. You expertly crafted a powerful message that truly conveys everything we’re all about. By bringing marketing appeal to our research language, you delivered just the right balance we were seeking. Thank you!”

Bennett Bratt
Team Elements

Renaming our product was genius!

Your naming of our flagship product (The Coaches Console) and the postcards were PERFECT!  We hear comments like ‘I LOVE the name, it sums up exactly what you do and how you can help me.’

So once again from the depths of our hearts (and our new client’s hearts), THANK YOU for making what we do so much easier and so much fun!”

Melinda Cohan
The Coaches Console
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