Repositioning a service provider to license their Intellectual Property
Company Name & Tagline • Site Architecture • Content
- An ambitious growth plan required expanded services and licensing the client’s methodology.
- To position the company for this undertaking, we recommended the new company name and how to segment the service offerings.
- Then we laid out the home page model for the designer to follow, segmenting the services into categories, to grab attention.
- Next we developed messaging across all media platforms.
- Finally, we crafted the tagline “Creating Vibrant Leaders That Last.”
Tom Bruein is the sharpest, most professional and most intuitive copywriter I have ever worked with. His unique ability to grasp and then help me define my dramatic difference, combined with his knack for choosing the exact right words, resulted in a finely-tuned website and an assortment of other marketing pieces for my business.”
David Chinsky
Author and Founder
Visit: The Fit Leaders Academy
