Startup conveys its mission and potential
Brand Roadmap • Web Content
- This website needed to communicate the goals and potential of a joint venture between two industry powerhouses: an Alphabet company (Verily Life Sciences) and a leading Japanese ophthalmology firm (Santen Pharmaceutical).
- We helped the stakeholders articulate a Mission in bold, non-technical terms: Breakthroughs that will change eye care forever.
- Our brand interviews with management revealed the company’s Dramatic Difference: We attract the brightest minds and encourage work they love.
- To help attract additional talent, we crafted powerful quotes from our interviews with staff to display throughout the website content we wrote.
- We delivered design-ready content to drive the design by State Creative.
Our team really loved the Brand Roadmap you put together, especially how great their quotes sound!”
Daniel Marginian
Project Manager
