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You are here: Home / Case Studies / Case Study: Business Software

Case Study: Business Software

Powerful visual format for consumer launch.


 Simple Opinions-LOGOBrand Strategy • Tagline • All Content 

  • This veteran survey consulting firm was ready to launch a more public face and a new brand tailored for end consumers.
  • Our interviews and Brand Roadmap clarified their story, packaging their ease of use and simplicity as “The way surveys should be.”
  • Then we crafted a scrolling home page model for the designer to follow for a fresh look and feel.
  • New tagline: The World’s Most Intuitive Research Platform.
We needed help in crafting a simple yet meaningful message for our new web site.  Tom has an exceptional gift in the craft of words. However his true talent lies in how he is able to bring to the forefront ideas and thoughts you knew you always had but just couldn’t vocalize.”
Dimple Verma
President

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