ATTRACT YOUR IDEAL CLIENTS. Interviews with you and your clients help create your Brand Roadmap™ — the secret to a great tagline and focused message that sells. First I discover the REAL reason why customers buy from you. Not just why they need what you’re selling. Why do they buy it from YOU? That special something that […]
Copywriting
MORE THAN CLEVER. COMPELLING. ~ Whether starting from scratch or working from your draft – I craft a powerful message to convey your Dramatic Difference – the reason why prospects will: Do business with you, not a competitor; Pay the fees you command, not shop around; Buy now, not hesitate. Everything on your website helps tell your […]
Sales Letters
UNFOLD A STORY THAT SELLS. ~ A story so compelling your visitors rush for the Buy button. From irresistible headlines, to a P.S. that locks in commitment. Every line has a job: Draw the reader to the next line. Convey value. Dispel doubt. Build Credibility. Convert. A story that powerful uses more than words. Emotion radiates from the body text, […]
Creative Agencies:
Get content that supports your amazing design. I know the thrill you feel when designing for a solid brand. And also the heartbreak of watching your latest masterpiece buckle under the weight of bad copy. That’s why I deliver launch-ready content to complement your design. Already have an existing draft? Perfect. I’ll refine it so […]