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Archives for 2015

Branding

MAKE YOUR BUSINESS UNFORGETTABLE.

Interviews with you and your clients help create your Brand Roadmap™  —
the secret to a great tagline and focused message that sells.

What’s the REAL reason why customers buy from you?

Not just why they need what you’re selling.

Why do they buy it from YOU?

That special something that keeps them coming back.

…that outpaces your competition.

…and makes them rave about you to peers.

I call it your Dramatic Difference.

Only you have it.

Only you can promise it.

And my interviews with you and your customers reveals it.

The Brand Roadmap Method

 

 

How Does It Work?

  1. A unique discovery questionnaire. My clients credit this with helping them think about their business in entirely new ways.
  2. Interviews with you and your clients. This helps me reveal the Dramatic Difference that will make your brand stand out.
  3. The resulting one-page Brand Roadmap™. It distills what you do best into a clear concise story and tagline — with powerful language that moves straight over to your website or marketing campaign.

Together let’s create a brand and website message that ensures you stand out, stir action – and win more business.

I invite you to take advantage of a no-obligation 30-minute assessment of your brand and project needs.

Content

VOICE YOUR DRAMATIC DIFFERENCE.

~
Whether starting from scratch or working from your draft –

I craft a powerful message to convey your Dramatic Difference – the reason why prospects:

  • Do business with you, not a competitor;
  • Pay the fees you command, not shop around;
  • Buy now, not hesitate.

Everything on your website helps tell your story. That includes headlines, menus, buttons, and body content. I even advise you on the layout of your pages and site structure.

That’s why every piece I deliver is my own work. Not something produced by an assistant for me to review and pass along.

Your project will benefit from my decades of studying the psychology of buying decisions.

That means persuasion that does not employ hype or manipulation.

The result? A website that is easy to understand, navigate – and act upon.

Getting Started

Once we discuss your needs, I can provide a fixed price quote for your entire project or individual services such as:

  • Landing pages
  • Event promotions
  • Press releases
  • Brochures

I invite you to contact me today to arrange for a new client interview so we discuss your project with no obligation on your part. You will be asked to complete a short discovery questionnaire, to help us both be clear on what a successful outcome will mean.

Case Study: Consumer Products

With a decade of sales in Asia, entering the U.S. market required a new name and strategy.

SatchAndFable - Logo

Brand Strategy • Site Content • Tagline

  • For this rustic leather bag importer, our Brand Roadmap process revealed the life journey of their ideal consumer: the individualistic ‘explorer’ archetype, seeking completely unique expression.
  • We advised the client to trumpet the rough-hewn nature of their bags as ‘signature imperfections,’ in line with the wabi-sabi ideal of the founder.
  • By claiming the term natural Morocco leather (instead of ‘goatskin’) we appealed to young urban male consumers.
  • We highlighted how each bag develops its own unique finish through use and handling, perfectly supported by the tagline “Made by Hand. Shaped by Time.”
Your brand advice at each turn was spot-on, and every bit of content has surpassed all expectations. Thank you for helping pave our way into the U.S. market!
Fabrizio Giuliani, President

SatchAndFable

Case Study: Leadership Consulting

Repositioning a service provider to license their Intellectual Property

ILF-LogoCompany Name & Tagline • Site Architecture • Content 

  • An ambitious growth plan required expanded services and licensing the client’s methodology.
  • To position the company for this undertaking, we recommended the new company name and how to segment the service offerings.
  • Then we laid out the home page model for the designer to follow, segmenting the services into categories, to grab attention.
  • Next we developed messaging across all media platforms.
  • Finally, we crafted the tagline  “Creating Vibrant Leaders That Last.”
Tom Bruein is the sharpest, most professional and most intuitive copywriter I have ever worked with. His unique ability to grasp and then help me define my dramatic difference, combined with his knack for choosing the exact right words, resulted in a finely-tuned website and an assortment of other marketing pieces for my business.”
David Chinsky
Author and Founder

Visit: The Fit Leaders Academy

ILF-HomePage

Creative Agencies

CONTENT DESERVING OF YOUR DESIGN.

I know the thrill you feel when designing for a solid brand.

And also the heartbreak of watching your latest masterpiece buckle under the weight of bad copy.

That’s why I deliver launch-ready content to complement your design.

Already have an existing draft? Perfect. I’ll refine it so it sings.

Need me to interview the client and draw out needed insights? That’s where I shine.

Either way, you get exactly what your project requires:

  • Powerful brand message
  • Slogan and tagline
  • Compelling company story
  • Clear, concise internal pages
  • Persuasive sales copy

If needed, I even help clients decide what pages they need and organize all the content, including sidebar material, callouts, and testimonials. You get one consolidated document ready for build-out in your design.

Which one of your projects will benefit most from Sharp Content?

Let’s connect and find out.

Sales Letters

UNFOLD A STORY THAT SELLS.

~ A story so compelling your visitors rush for the Buy button.

From irresistible headlines,

to a P.S. that locks in commitment.

Every line has a job:

Draw the reader to the next line.

Convey value. Dispel doubt. Build Credibility.

Convert.

A story that powerful uses more than words.

Emotion radiates from the body text, sub-headlines, menus, the buttons.

Even the page layout and site structure.

So your reader gets the story, but doesn’t have to work for it.

I make your customer feel what it means to already own your solution.

Start Converting

I invite you to contact me today, or make an appointment for a new client interview.

I’ll review your project with no obligation on your part, and provide an irresistible quote.