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Archives for January 2024

Case Study: Family Office

Wealth advisor articulates an integrated approach to complex holdings.


TCCR Sailboat logoBrand Strategy • Web Content • Video Scripts

  • The Capital Chart Room was struggling to communicate its comprehensive offering so business owners could grasp the firm’s value.
  • Our Brand Roadmap revealed that TCCR isn’t a typical financial advisor, but rather experts at guiding a client’s existing team of advisors to work in unison, evaluate new ideas and achieve consensus.
  • In keeping with TCCR’s nautical theme, we coined the term Advisory Crew to reference a client’s team of advisors.
  • We built the message around a bold promise: Discover a level of control over your wealth most families will never attain.
  • We organized the website structure, selected all images and crafted a message relating TCCR’s processes to the same way industry leaders run their own firms.
  • Video scripts featuring the founder were written, and we revised the key structural tools used to on-board their new clients.
Sharp Content help us re-imagine our brand, crafting a powerful message for our website and other collateral marketing materials. Tom Bruein and his process were just what we needed to help us navigate the content development and associated decisions. The final products have exceeded our expectations and we continue to receive complements on our website and materials. We have engaged Sharp Content for years now to help us market to our “right fit” prospects. I can, without reservation, highly recommend Sharp Content and Tom Bruein. It is a pleasure to work with such a consummate professional!”
Jeffrey M. Holler, CFP®
President & CEO

WEBSITE:

TCCR site screenshot

Visit: The Capital Chart Room

Case Study: Business Consulting

We distilled a complex program down to usable results.


TTEP-Logo LARGE

Brand Strategy • Tagline • Copywriting • Logo Guidance 

  • Our brand interviews revealed the company’s Dramatic Difference: the world’s most accurate tool for pinpointing what holds a team back.
  • We further determined that the #1 challenge of managers allocating funds to team development is having no way to measure impact and ROI, so we crafted the message around that need.
  • New tagline: Strengthen your teams from the inside out.
Being this close to our own material, it’s always hard to know what to say and what to leave out without being too dry. You expertly crafted a powerful message that truly conveys everything we’re all about. By bringing marketing appeal to our research language, you delivered just the right balance we were seeking. Thank you!”
Ben Bratt & Tim Reed
Co-Founders

Visit: Team Elements

TTEP-AFTER

Clients are saying:

Over delivered on each and every promise…

I have worked with dozens of copywriters over the years. Never has there been one as professional and easy to work with as Tom. I never had to second-guess his work and he over-delivered on each and every promise.

As I was facing the daunting task of branding, Tom helped me to distill my gifts and make my offer crystal clear. I now have a concise message I can be proud of!”

Kelly Marquet
Legacy 4 Kids

Excellent website draft…

Finding the focused time to write even a rough draft seemed impossible. Tom interviewed me over the phone and created an excellent first draft which accelerated the process. He made my website content much better and caused it to be completed in less than half the time it would have taken me on my own.”

Corey S. Kupfer, Esq.
Kupfer & Associates PLLC
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Recent Posts

  • Case Study: Investments Broker
  • Case Study: Wealth Management
  • Case Study: Medical Technology
  • Case Study: Custom Furniture
  • Case Study: Family Office

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